After many years’ involvement in the world of modern and contemporary art, I started to feel there was something missing, as if just relating to the works and meeting their artists was lacking an essential dimension.
I felt curious to view the consumers of art, in an enclosed, protected and purpose-designed environment, where I could enjoy the privilege of observing their reactions to the work.
Living in a world where everything moves at such a frenetic pace: messages, relationships, artists, works, I felt the need for a physical as well as a visual contact with the works.
So that’s the answer: a new gallery, a new space, in order to enjoy once more the inimitable experience of a direct relationship with art.
ProjectB s.r.l. a socio unico
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